It finds link building prospects (sites that might link to you) based on your target keywords and competitors’ backlinks. Semrush measures a website’s authority with a metric called Authority Score. It’s based on the quality and quantity of backlinks, organic traffic levels, and the naturalness of the site’s entire backlink profile. Podcasts establish thought leadership, foster brand loyalty, and reach new audiences through podcast platforms. Applying SEO for podcasts involves optimizing episode titles, descriptions, and transcripts to improve discoverability and search rankings.

Optimizing certain signals outside own website leads to higher search engine rankings. These off-page SEO factors include having a high dwell time, increasing total branded searches and reducing bounce rate. There are multiple benefits of off-page SEO and they go way beyond just search rankings. Google is a semantic search engine that understands the relationship between words being typed. And with a strong backlink profile, search engines like Google are able to expand each page to those adjacent keywords.

• Try to think of a strategy to create more pages like this and not just create one of it and that’s it.
• This includes elements that affect the optimization and proper operation of the website, such as site speed, mobile-friendliness, crawlability, and more.
• JetRank provides a range of off-page SEO services, including link building, influencer outreach, local SEO, reputation management, and social media marketing.
• Google’s Search Quality Rater Guidelines emphasize experience, expertise, authority, and trust (E-E-A-T) as crucial factors in evaluating content quality.

How is off-page SEO different from on-page and technical SEO?

An ideal keyword has a low Keyword Difficulty score and a high search volume. Share your own personal experiences and advice, and people will soon start thinking “Damn, this person really knows what they’re talking about! Having your business displayed among your competitors allows potential customers to evaluate all of their options in a non-biased manner. Firstly, before making a purchase, people need to do some research – and this research is 10 times as extensive for B2B buyers. It is also a requirement by Google to mark any UGC (user-generated) and sponsored links as such.

You should identify such mentions and approach the website owner for a link. The easiest way to do this is by leveraging tools like BuzzSumo, which offers detailed brand monitoring that can uncover unlinked mentions without too much legwork. You can use online tools like Brightlocal’s Citation Tracker to check for issues and update your listings as needed. You can still enjoy a boost in reputation and reap the benefits of unlinked mentions, which benefit your off-page SEO strategy in the long run. When you do, they’ll quote you as a source and link to your website, which gives you both backlinks and mentions. As HubSpot is an authoritative publisher and the article ranks highly, it passes link equity to the dropshipping article, improving its authority.

Marketing Plan?

These platforms can include your website, podcasts, and YouTube channels. Press request responses are gaining popularity as a link building strategy. Now, for the first time ever, I see it becoming the defining factor in how well your website performs, both on search engines and LLMs. While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity. As such, creating shareable content is the first step to earning valuable links and improving your off-page SEO.

When other sites talk about your company or website in their content, that’s a brand mention. And whether mentions are linked or unlinked, they can contribute to your off-page SEO strategy. However, as an SEO professional, you know that not all backlinks are created equal. Media coverage, mentions from industry influencers, and positive customer reviews all contribute to your website’s trustworthiness. Google’s human quality raters use these guidelines to improve the search engine’s algorithms.

For example, let’s say you own a travel agency business and you published a survey about the most popular destinations and tour activities in Europe among your clients. You can create a press release about the topic and share it with digital publications, which may link back to your site. Repurpose your content to boost the reach of your messages and your chances of earning a backlink. If the sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results. Get a free trial of Semrush to access all the data and tools you need to execute this off-page SEO checklist and monitor your efforts. Below the charts, you’ll find the “Prospects for” section—make sure your domain is selected and click “Best” to generate a list of domains linking to competitors’ sites but not to yours.

#9 Reclaim missing or broken links

The content marketing strategy focuses on developing high-quality assets that address audience needs and naturally attract attention from other websites, influencers, and social media users. Content marketing builds sustainable off-page signals through genuine value rather than direct outreach. When users click on these links or share your content containing links, it contributes to your backlink profile. Sharing blog posts, articles, infographics, and videos can increase your website’s traffic and engagement.

Before Google did a major overhaul on their algorithm, quantity seemed to be the dominating factor behind successful off-page SEO strategy. But correlation often does not imply causation, especially when it comes to ranking highly for competitive keywords. Google has set out some guidelines to live by, and by trial-and-error, SEO Anomaly top SEOs have uncovered some a few factors for optimizing a site for search. Insightful and cool-looking infographics have long become a popular way for people to absorb information in a fun, easy way. And when it comes to off-page SEO, it can be an easy way to get your content noticed, shared, and bombarded with links. Guest posting is the practice of publishing articles on another website with a byline attached to it.

Learn how to talk to all customer segments or, at least, define your target audience, instead of floating around in the marketing space with no clue whatsoever. Andrey Lipattsev, a Search Quality Senior Strategist at Google, made it clear that links are one of the most important Google ranking factors. Hence, you should make sure you know your mentions (as they also count as links) and, if possible, turn them into backlinks (by contacting the webmaster or content editor). Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts.